Social Responsibility | Wock Online Shop

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For over a decade, WOCK has been on a mission to support professionals who dedicate their lives to caring for others. Discover our social causes.

Miguel Trix – SOM Project

Music is therapy

In partnership with SOM – Musical Orientation Sessions project, created and organised by specialist therapist Miguel Trix, we bring music therapy to care homes and hospitals.

We believe well-being goes beyond physical comfort, extending to emotional and psychological impact. Whether it’s a recovering patient or an elderly person facing loneliness, music has the power to transform lives, ease pain, and rekindle memories. Through music therapy, we provide moments of joy and connection to those who need support the most.

Caring is more than a gesture – it’s a continuous commitment. Together, with steady steps and inspiring melodies, we bring meaning to our actions.

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We are for you

A historic and challenging moment that united the world in a single purpose: to make us all well. As a brand of professional footwear, essential personal protective equipment in a pandemic situation, we knew we could make a difference to the healthcare professionals who dedicate everything to caring for others. In order to support professionals on the front line, we created the Somos por ti campaign, a solidarity initiative in which we donated 3,000 pairs of protective footwear to healthcare professionals across the country. More than a gesture, this action represented our gratitude and recognition for the tireless efforts of those who cared for society at a critical time.

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Natal Diferente AEFML (A Different Christmas)

During the festive season, filled with feelings of sharing and solidarity, we joined the “Natal Diferente” (A Different Christmas) project, an initiative that brings smiles and special moments to those far from home and family. We supported visits to care homes, institutions, and hospitals, and, alongside volunteer students who offered their time and affection, the WOCK team participated on-site. This initiative reflects what we believe in: turning words into positive action in society.

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Crescer

Taking an active role in our community, we supported a cause that has affected many people in Portugal for years: the housing crisis. In partnership with the Lisboa Housing First project, which supports people experiencing homelessness, WOCK contributed by purchasing and distributing merchandise from the institution as gifts to customers via our online store, along with a message of awareness. By reminding everyone that small actions can make a big impact, we involved our community in our mission with an inspiring message of solidarity and hope.

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Operação Nariz Vermelho (Red Nose Operation)

In 2022, we partnered with Operação Nariz Vermelho, whose mission is to bring smiles to hospitalised children through visits from the “Doctor Clowns.” These red-nosed heroes help children momentarily forget they’re in a hospital by spreading joy, love, and hope. During December, for every order placed in our online store, we gifted a red nose, bringing our community together around this solidarity initiative. With this action, we aimed to support the extraordinary work of Operação Nariz Vermelho and, together, make a difference.

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For over a decade, WOCK has been on a mission to support professionals who dedicate their lives to caring for others. Discover our social causes.

Curious to learn more about other WOCK projects? This is just the beginning — discover more about our journey and our footprint.

For over a decade, WOCK has been on a mission to support professionals who dedicate their lives to caring for others.

Discover our social causes.